Digital Analytics with Avinash Kaushik

Today's guest is an icon, a bestselling author and world-leading authority on digital analytics. In this interview, Avinash Kaushik masterfully describes how A.I. is transforming analytics and how you can capitalize to deliver joy to your customers.

Avinash:
• Is Chief Strategy Officer at Croud, a leading marketing agency.
• Was until recently Sr. Director of Global Strategic Analytics at Google, where he spent 16 years and where he launched the ubiquitous Google Analytics tool.
• Is a multi-time author, including the industry-standard book "Web Analytics 2.0".
• Is an authority on marketing analytics through his widely-read "Occam's Razor" blog and "The Marketing Analytics Intersect" newsletter (55k subscribers).
• His prodigious posting of useful analytics insights has landed him 200k Twitter followers and 300k followers on LinkedIn.

Today’s episode has a few deeply technical moments but for the most part is accessible to anyone who’d like to glean practical digital analytics insights from a world leader in the space.

In this episode, Avinash details:
• The distinction between brand analytics and performance analytics, and why both are critical for commercial success.
• His “four clusters of intent” for understanding your audience, delivering joy to them, and accelerating business profit.
• Why it’s a superpower for executives to be hands-on with data tools and programming.
• His favorite data tools and programming languages.
• How A.I. is transforming analytics today and his concrete vision for how A.I. will transform analytics in the coming years.

The SuperDataScience podcast is available on all major podcasting platforms, YouTube, and at SuperDataScience.com.

Performance Marketing Analytics

My guest this week is Kris Tait, who fills us in on how data and machine learning have transformed — and will continue to transform — marketing, enabling even small firms to effectively target customers and grow their revenue.

In this episode of the SuperDataScience show, we cover:
• What performance marketing is
• The rapidly shifting digital marketing ecosystem, as well as how data and ML can mitigate the risks associated with these changes
• The sweet spot for augmenting human marketers' skills with machines
• How any firm should define metrics to maximize return on marketing investment, thereby ensuring broader commercial success
• The most useful modern data science tools for global digital marketing

Kris is the managing director for the US at Croud - Performance Marketing Agency of the Year, an innovative marketing agency that is driven by data analytics and machine learning algorithms.

Listen or watch here.