• Home
  • Fresh Content
  • Courses
  • Resources
  • Podcast
  • Talks
  • Publications
  • Sponsorship
  • Testimonials
  • Contact
  • Menu

Jon Krohn

  • Home
  • Fresh Content
  • Courses
  • Resources
  • Podcast
  • Talks
  • Publications
  • Sponsorship
  • Testimonials
  • Contact
Jon Krohn

Performance Marketing Analytics

Added on June 24, 2021 by Jon Krohn.

My guest this week is Kris Tait, who fills us in on how data and machine learning have transformed — and will continue to transform — marketing, enabling even small firms to effectively target customers and grow their revenue.

In this episode of the SuperDataScience show, we cover:
• What performance marketing is
• The rapidly shifting digital marketing ecosystem, as well as how data and ML can mitigate the risks associated with these changes
• The sweet spot for augmenting human marketers' skills with machines
• How any firm should define metrics to maximize return on marketing investment, thereby ensuring broader commercial success
• The most useful modern data science tools for global digital marketing

Kris is the managing director for the US at Croud - Performance Marketing Agency of the Year, an innovative marketing agency that is driven by data analytics and machine learning algorithms.

Listen or watch here.


In Calculus, Data Science, SuperDataScience, YouTube, Podcast Tags datascience, machinelearning, marketing, analytics, digitalmarketing, strategy
← Newer: Data Community Content Creator Awards Older: The Power Rule for Derivatives →
Back to Top